sweet dreams in florence
Sweet Dreams in Florence is a brand of Caruso Immobili Srl (Via Masaccio 201, Florence), specialized in the full-service management of short-term rentals and hospitality properties, both hotel and non-hotel accommodations. Since 2016, we’ve been helping owners and investors maximize the value of their properties through a professional, well-structured, and transparent service.
We started in Florence—one of the most sought-after destinations in the world—where we built an effective management system and high operating standards. Today, we bring the same level of quality and control to properties in other Italian destinations as well.
For guests, we select and manage carefully curated homes, ideal for leisure, business, or study stays, with one goal: to help you experience the city not as a tourist, but as an honored guest—authentically, comfortably, and stress-free.
For property owners, we act as a hands-on operational partner. We take care of every step—marketing, bookings, guest support, cleaning, maintenance, and day-to-day operations—so you can increase performance while minimizing hassle and unexpected issues. Want better results from your rental, or a flawless stay in Italy? Get in touch and tell us your goals—we’ll recommend the right solution for you
Our Story
Caruso Immobili was founded in 2009 from an idea by Irene Caruso: to build a way of working that puts long-term care of real estate assets at the center—not simply the closing of a single deal. Over the years, this approach has made us a trusted point of reference for owners looking for a reliable, hands-on, and knowledgeable partner to manage their properties.
From this relationship of trust, Sweet Dreams in Florence was born in 2016—our hospitality-focused property management service. We provide professional management for short-term tourist rentals, holiday homes, B&Bs, aparthotels, and guesthouses. The service is designed to cover every rental option available to property owners, with a clear goal: to enhance the property’s value, protect the investment, and deliver consistently high standards, day after day.
Today, our team has grown and is structured to oversee every detail with precision and continuity. Each person contributes to an experience we want to be impeccable: for guests, a memorable stay; for owners, the peace of mind of knowing everything is managed with method, care, and responsibility.
We are constantly evolving: every new team member brings skills, vision, and sensitivity that strengthen our internal organization and allow us to keep raising the bar on quality.
Passion and Strategy
Caruso Immobili was founded in 2009 from an idea by Irene Caruso: to build a way of working that puts long-term care of real estate assets at the center—not simply the closing of a single deal. Over the years, this approach has made us a trusted point of reference for owners looking for a reliable, hands-on, and knowledgeable partner to manage their properties.
From this relationship of trust, Sweet Dreams in Florence was born in 2016—our hospitality-focused property management service. We provide professional management for short-term tourist rentals, holiday homes, B&Bs, aparthotels, and guesthouses. The service is designed to cover every rental option available to property owners, with a clear goal: to enhance the property’s value, protect the investment, and deliver consistently high standards, day after day.
Today, our team has grown and is structured to oversee every detail with precision and continuity. Each person contributes to an experience we want to be impeccable: for guests, a memorable stay; for owners, the peace of mind of knowing everything is managed with method, care, and responsibility.
We are constantly evolving: every new team member brings skills, vision, and sensitivity that strengthen our internal organization and allow us to keep raising the bar on quality.
personalized services
Sweet Dreams in Florence is dedicated to offering flexible and dynamic management, promptly responding to market demands with tailored services that enhance every property and elevate its potential. We invite everyone to discover our residences, where history and modernity converge to create exclusive and memorable travel experiences.
Our philosophy is to transform every stay into a unique adventure. Each property is selected with meticulous attention to detail, ensuring hospitality that always meets expectations. For those seeking something specific that is not in our portfolio, our team of experts is ready to assist you in finding the perfect accommodation, responding promptly and courteously to every request.
We will take care of welcoming your guests with personalized services.
our team
irene caruso
loredana piccini
lorenzo colzi
“Beauty cannot be questioned: It reigns by divine right.”
andrè marucci
“You have achieved success in your field when you don’t know whether what you are doing is work or play.”
francesco egizii
“If you have more than two goals, you don’t have a goal!”
marco casula
“Don’t keep doing what you’ve always done just because it’s the easiest thing!”